BY DIGITHATCafés & restaurants
website roadmap.
What can I eat, are you open, and can I book or order?
← Choose another business type
THE MAIN JOB
Help visitors plan a visit, book a table or place an order
A useful visitor journey
- 01
See the food, location and current hours
- 02
Read a current menu and prices
- 03
Check relevant dietary or access questions
- 04
Book, order or get directions
- 05
Receive confirmation where needed
Your starting page plan
- Home: food, location, hours and primary action
- Menu: readable HTML menu with current prices
- Bookings or ordering: choose the operational route
- Visit: directions, parking and contact
- About: a concise story and genuine photography
Build these first
- A menu that does not require a PDF download
- Current hours including holiday changes
- Mobile phone and map links
- Clear booking confirmation or online order collection times
- A route for dietary questions without unsupported guarantees
Add later, if useful
- Online ordering if kitchen operations support it
- Events or catering enquiry page
Measure what matters
- Confirmed reservations or orders
- Menu-to-action clicks
- Telephone enquiries and directions clicks
A trap to avoid
Choose a primary action for your business instead of giving every button equal weight. Do not accept orders when fulfilment is unavailable.
This guide suggests a starting structure; it does not guarantee enquiries, sales or search rankings. Adapt it to your customers, capacity and budget.