Build it around
your customers.
Your website has a job: help the right person understand your offer, feel confident and take the next step. Start with the kind of business you run.
What do you do?
Who is it for?
You might save someone time, make their home safer, create something they love or help them feel more confident. Start there. A useful website makes that value easier to see.
Make your value easier to see.
A starting point, not a rigid formula. If you do several things, combine the relevant paths.
10 business guides
Electricians
Can you solve my electrical problem, in my area, and how do I contact you?
See your website roadmap →YOUR CUSTOMER IS ASKINGOnline shops & product makers
Is this the right product, can I trust the seller, and what will the whole order cost?
See your website roadmap →YOUR CUSTOMER IS ASKINGBuilders, plumbers & home services
Do you do the work I need, and can I trust you with my home?
See your website roadmap →YOUR CUSTOMER IS ASKINGConsultants & professional services
Do you understand my problem and is a conversation worth my time?
See your website roadmap →YOUR CUSTOMER IS ASKINGSalons, beauty & appointment services
Which service and person are right for me, what does it cost, and when can I come?
See your website roadmap →YOUR CUSTOMER IS ASKINGCafés & restaurants
What can I eat, are you open, and can I book or order?
See your website roadmap →YOUR CUSTOMER IS ASKINGAccommodation & holiday stays
Does this stay fit my trip, what is included, and is it available?
See your website roadmap →YOUR CUSTOMER IS ASKINGPhotographers, designers & creatives
Is this the style and experience I need, and can we work together?
See your website roadmap →YOUR CUSTOMER IS ASKINGFitness, tutors & classes
Is this suitable for my level, when does it run, and how do I join?
See your website roadmap →YOUR CUSTOMER IS ASKINGCommunity groups & not-for-profits
What difference do you make, who can take part, and how can I help?
See your website roadmap →The foundations every website needs
- A clear explanation of who you help and what you offer
- Genuine proof and honest, useful answers
- Readable, accessible pages that work on a phone
- One obvious next step and an explanation of what follows
- Tested contact, booking or payment routes