BY DIGITHATChurches & faith communities
website roadmap.
Would I feel welcome, when can I visit, and what happens when I arrive?
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Make a first visit or community enquiry understandable and welcoming
A useful visitor journey
- 01
Find service times, location and the community’s identity
- 02
Learn what a first visit is like
- 03
Check accessibility, children’s activities and practical details
- 04
Plan a visit or contact the right person
- 05
Receive a warm response and clear directions
Your starting page plan
- Home: welcome, current service times and directions
- Visit: what to expect, access and family information
- About: beliefs, leadership and accountability
- Community: activities and help that is genuinely available
- Contact: pastoral, general and safeguarding routes
Build these first
- Keep service times and event dates current
- Separate first-time visitor and member information
- Provide a private route for pastoral contact
- Publish an appropriate safeguarding contact route
- Explain donation purpose and use a secure provider if offered
Add later, if useful
- Consented event updates
- Sermon library with recording and music permissions
Measure what matters
- Visit-information use
- Answered community enquiries
- Event participation
A trap to avoid
Do not publish private prayer requests, children’s details or personal support stories without appropriate permission. Never make a donation the barrier to finding service or support information.
This guide suggests a starting structure; it does not guarantee enquiries, sales or search rankings. Adapt it to your customers, capacity and budget.
Visuals that support this journey
Start with: Clear next steps · A little human warmth · Reading comes first. Use these to support your message. They do not replace real project examples, accurate credentials or photographs of your own business.