BY DIGITHATCommunity groups & not-for-profits
website roadmap.
What difference do you make, who can take part, and how can I help?
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THE MAIN JOB
Guide people to help, participate, volunteer or donate
A useful visitor journey
- 01
Understand the purpose and who is supported
- 02
Find evidence of real activity
- 03
Choose the relevant participation path
- 04
Complete a simple next step
- 05
Receive acknowledgement and useful follow-up
Your starting page plan
- Home: mission and distinct visitor routes
- Programs: who each service is for and how to access it
- Impact: verifiable activity and outcomes
- Get involved: volunteer, events or donation options
- Contact and governance: accountable people and policies
Build these first
- Separate routes for people seeking help and offering help
- Accessible, plain-language information
- Current event and program details
- Secure donations through a suitable provider if needed
- Clear use of funds and contact information
Add later, if useful
- Volunteer scheduling
- A consent-based newsletter
Measure what matters
- Successful service enquiries
- Volunteer registrations
- Completed donations and participation
A trap to avoid
Do not let fundraising obscure the route for someone seeking assistance. Verify charity and tax-deductibility claims before publishing.
This guide suggests a starting structure; it does not guarantee enquiries, sales or search rankings. Adapt it to your customers, capacity and budget.