BY DIGITHATPhotographers, designers & creatives
website roadmap.
Is this the style and experience I need, and can we work together?
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THE MAIN JOB
Receive a project enquiry that fits
A useful visitor journey
- 01
See relevant work quickly
- 02
Understand the service, process and style
- 03
Check pricing guidance and fit
- 04
Share a short project brief
- 05
Agree the next conversation
Your starting page plan
- Home: speciality, audience and selected work
- Portfolio: focused collections with context
- Services: deliverables, process and pricing approach
- About: the person and working relationship
- Enquiry: scope, timing and contact details
Build these first
- Fast, well-described portfolio images
- Permission to show client work
- Clear usage and deliverable expectations
- A short project form
- An obvious route back from portfolio detail pages
Add later, if useful
- Private client galleries with real access control
- Booking or deposit payments after scope is agreed
Measure what matters
- Portfolio visitors becoming enquiries
- Suitable project briefs
- Enquiries progressing to agreed work
A trap to avoid
Do not make visitors watch a long animation to reach the work. Clarify what is included and what costs extra.
This guide suggests a starting structure; it does not guarantee enquiries, sales or search rankings. Adapt it to your customers, capacity and budget.