BY DIGITHATOnline shops & product makers
website roadmap.
Is this the right product, can I trust the seller, and what will the whole order cost?
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THE MAIN JOB
Complete a confident purchase
A useful visitor journey
- 01
Find a relevant product or collection
- 02
Understand benefits, size, materials and options
- 03
See delivery, returns and total costs
- 04
Add to basket and complete checkout
- 05
Receive confirmation and delivery updates
Your starting page plan
- Home: clear product promise and paths into collections
- Collections: useful filters and browsing
- Products: original photos, specifications, price and stock
- Basket and checkout: simple payment and delivery details
- Delivery, returns, contact and business information
Build these first
- Accessible product options and clear stock status
- Delivery costs and timeframes before payment
- Secure hosted checkout through an established provider
- Mobile-friendly basket and guest checkout where available
- Order confirmation and an operational fulfilment process
Add later, if useful
- Customer accounts if repeat buyers benefit
- Reviews from real purchasers
- Restock alerts with permission
Measure what matters
- Product view to basket rate
- Basket to completed order rate
- Refunds, delivery problems and repeat orders
A trap to avoid
A checkout cannot fix unclear product information. Avoid invented reviews, hidden delivery costs and urgency claims that are not true.
This guide suggests a starting structure; it does not guarantee enquiries, sales or search rankings. Adapt it to your customers, capacity and budget.