BY DIGITHATSalons, beauty & appointment services
website roadmap.
Which service and person are right for me, what does it cost, and when can I come?
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THE MAIN JOB
Choose a service and book an appointment
A useful visitor journey
- 01
Choose the right treatment or service
- 02
Check price, duration and suitability
- 03
Meet the team and see genuine work
- 04
Select a real available appointment
- 05
Receive confirmation and preparation details
Your starting page plan
- Home: specialities, location and booking action
- Service menu: prices, durations and inclusions
- Team and gallery: genuine people and work
- Bookings: availability and cancellation terms
- Visit: hours, directions and accessibility details
Build these first
- Readable service menu
- Booking flow that works on a phone
- Clear deposits and cancellation conditions before booking
- Accurate opening hours and directions
- Confirmation and a way to change a booking
Add later, if useful
- Gift vouchers
- Opt-in reminders and repeat-booking invitations
Measure what matters
- Completed bookings
- Booking abandonment
- No-shows and repeat appointments
A trap to avoid
Do not show request-only slots as confirmed appointments. Avoid hiding deposit requirements until the last step.
This guide suggests a starting structure; it does not guarantee enquiries, sales or search rankings. Adapt it to your customers, capacity and budget.