BY DIGITHATYOUR PEOPLE. YOUR PURPOSE. YOUR NEXT STEP.
Kit: what it does, who it suits and where to start.
Turn useful advice into an email relationship people choose.
What it does—and where it fits.
Kit, formerly ConvertKit, is an email marketing platform focused on creators. Its tools include signup forms, landing pages, email broadcasts and automation. Think of it as a way to continue a helpful conversation after someone leaves your site, rather than a replacement for your normal business inbox.
Is it a useful fit for you?
Creators, educators and businesses with something worthwhile to send regularly. It is less compelling if you only need customers to book one appointment and have no useful follow-up content. Start with a real reason to subscribe, not an empty promise of a newsletter.
A customer-first example
A garden designer offers a seasonal planning worksheet. A visitor knowingly subscribes, receives the promised worksheet, and gets a short series explaining how to prepare for a design consultation. The invitation to enquire follows practical help.
The story and the people behind it.
Nathan Barry founded the business in January 2013 after looking for a better way to reach his audience and sell books and courses by email. ConvertKit later became Kit. Its current team page identifies Barry as founder and CEO, and its company newsroom describes the business as bootstrapped. Those sources do not provide a complete current ownership register.
Costs worth understanding before you start.
Check what happens as your subscriber count grows, which automations the selected plan includes, whether recommendations are required on a free tier, and any commerce fees. Compare the cost at your next audience milestone, not just at zero subscribers.
Prices, included features, availability and leadership can change. Use the provider’s current plan and terms pages as the purchase reference. DigiSites does not sell or administer this third-party service for you.
How to get started.
- Choose one audience and one useful reason to hear from you again.
- Compare the current plans on Kit’s website and create your own account.
- Set up the sender identity and follow Kit’s current domain-authentication instructions.
- Write the promised welcome message before adding a signup form to your site. Explain what subscribers will receive and how often.
- Test signup, delivery, links and unsubscribe with your own test address. Import only contacts you are entitled to email; never buy a list.
One detail that can save a wrong turn.
Automation cannot supply a missing customer promise. Start with one useful welcome sequence and review whether it helps readers before adding more branches. Kit is not Google Workspace and does not provide the same business-email role.
Take the next step when it makes sense.
Ordinary links only: DigiSites does not currently use an affiliate tracking link in this guide. An application or possible future partnership is not an endorsement by the provider.
Explore Kit · official website ↗
Before signing up, write down the customer problem this service will solve, the monthly cost you can sustain, and how you would leave or export your work if it stops fitting.
Keep learning.
Build your business-specific website roadmap · Explore a related service guide · Compare the roles of these services